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Brand Identity
Logo · Naming · Palette · Visual Identity
We build visual identities designed to be recognizable, coherent and usable across every brand touchpoint.
A
Logo Design
Professional identity mark and essential visual system ready for immediate use.
- creative concept
- primary logo
- essential logo variation when required
- monogram / secondary mark when appropriate
- essential color direction
- basic usage indications
- delivery of optimized logo assets
B
Brand Identity
A complete and recognizable visual system designed to make the brand coherent across every application.
- strategic visual direction
- creative concept
- primary logo
- secondary logo
- monogram / brand mark
- favicon
- complete color palette
- typography system
- visual language
- iconographic direction
- photographic / imagery direction
- basic layout principles
- social visual direction
- key brand applications
- brand guidelines
- optimized digital assets
C
Rebranding
Strategic and visual evolution of an existing brand.
- analysis of current identity
- identification of visual weaknesses
- positioning review
- creative direction
- logo redesign / refinement where required
- revised logo system
- revised palette
- typography
- visual language
- iconography
- imagery direction
- favicon
- digital applications
- brand guidelines
- transition from old identity to new identity