01
Hospitality Brand & Positioning
- property identity
- hospitality positioning
- brand concept
- naming
- visual identity
- guest-facing communication
- differentiation from competitors
- property storytelling
- commercial presentation
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02 — Visione x Hospitality
Visione x Hospitality
Brand · Web · Direct Sales · Distribution · Revenue
Creative direction, digital strategy and hospitality commercial expertise brought together for hotels, B&Bs, villas, holiday homes and distinctive independent properties. Visione does not merely make websites for hospitality businesses: the work can involve the complete commercial and digital ecosystem of a property.
Main Areas
02
Hospitality Web
- hospitality websites
- direct booking oriented websites
- landing pages
- conversion architecture
- booking journey
- booking engine integration
- mobile guest experience
- immersive visual experiences where appropriate
03
Direct Sales
Visione Torre does not sell a proprietary booking engine: we analyse the property and can recommend suitable third-party solutions.
- direct booking strategy
- booking engine consulting
- evaluation of suitable external booking-engine solutions
- booking engine integration
- widget / button / shortcode implementation
- room / unit architecture
- occupancy configuration
- rate plans
- cancellation policies
- payment logic
- booking flow
- testing and revisions
04
Distribution
- OTA strategy
- OTA setup
- Booking.com
- Airbnb
- additional relevant distribution channels
- Channel Manager configuration
- PMS ecosystem configuration
- API / connection logic where required
- calendar synchronization
- inventory structure
- room / unit mapping
- rates and availability
- operational workflow
- staff / reception training where included
05
OTA Positioning & Sales
- OTA profile optimization
- listing architecture
- positioning
- descriptions
- property storytelling
- room presentation
- visual selection
- conversion-oriented content
- sales logic
06
Revenue & Pricing
ADR — Average Daily Rate — is the average room or unit rate actually sold during a given period. The objective is not simply raising prices: it is building a pricing structure aligned with demand, positioning, occupancy and commercial objectives.
- property characteristics
- historical performance when available
- local market
- competitors
- seasonality
- booking calendar
- occupancy
- day-of-week demand
- holidays and events
- demand periods
- booking windows
- restrictions and minimum stays
- rate architecture
07
Hospitality Digital Audit & Consulting
- existing digital ecosystem analysis
- website analysis
- booking journey
- OTA presence
- booking engine
- PMS
- Channel Manager
- rate architecture
- operational issues
- direct-sales opportunities
- strategic recommendations